While it’s easy to download creative assets from the internet and use them in your work, it’s also illegal. And that makes the asset royalty-free for you! The benefits of purchasing royalty-free assets That’s why, when you buy an asset on Adobe Stock, Adobe pays the royalty fee to the artist or creator. However, Adobe believes that artists should be compensated any time someone uses their work. In today’s digital world, monitoring and paying for each and every use of an asset isn’t always feasible. What does it mean when an asset is royalty-free?Īt this point you may be asking: “Why does Adobe Stock offer royalty-free assets? Doesn’t Adobe pay artists and creators a royalty?” Each time the commercial airs, the artist receives a royalty fee.Īnother common term in asset licensing is “rights managed” or “RM.” When you buy a rights-managed asset, you may only use it one time versus multiple times and across multiple marketing channels. Say an artist records a song and a company decides to use that song in a television commercial. Royalties are common across many industries, with the music industry being a good example. Let’s start with the word “royalty.” When you use a copy of someone else’s art in your own work, you typically pay the artist a usage fee. In this post, we’ll explain what “royalty-free” means - and why it’s a good idea to buy royalty-free assets. When it comes to purchasing stock images, vectors, video footage, and other assets, there’s a lot of terminology to learn. What Does Royalty-Free Mean - and What are the Benefits
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